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*Selected by Amazon's Editorial Team as a Best Business Book of the Month*Recognized as a medalist for Marketing/PR, Axiom Best Business Book AwardsShould an airline be talking about the royal baby? What's a candy bar doing Tweeting about a soccer match? Since when does laundry detergent weigh in on TV shows? Those conversations seem crazy, right? They're strange, they're different. ✅ [Read or Download] Trendology: Building an Advantage through Data-Driven Real-Time Marketing Full Books [ePub/PDF/Audible/Kindle] and they are working.  In today's ongoing battle for consumer attention, brands have been using a new strategy called real-time marketing to engage their audience on topics that are already top of mind. Download Trendology: Building an Advantage through Data-Driven Real-Time Marketing pdf books In Trendology, Chris Kerns uses a data-driven approach to analyze how brands are using social media to finally answer the burning question: How should brands best capitalize on trends? Kerns dives into the data from more than 100 of the top brands on Twitter (including Disney, MTV, Starbucks, Coca-Cola, BMW, J. Penney, Nike, Sony, IKEA, and many more) to uncover patterns of real-time marketing performance across huge global events, smaller pop culture moments, breaking news stories, and daily hashtag trends. ebook converter download Trendology: Building an Advantage through Data-Driven Real-Time Marketing. 'Spider-Man: Homecoming' review: Peter Parker and friends bring the summer fun - The San Diego Union-Tribune Along with these insights, readers will also learn:- What works for brands doing real-time marketing, and what should be avoided?- How to measure the performance of your real-time social strategy- How a brand can leverage trends on an every-day basis- Best practices to build a data-driven approach and team- The future of brands and social trends, including interviews with digital thought leaders from Arby's, the Boston Celtics, the Wharton School, the PGA Tour, and many moreTrendology brings insight to a topic that has, for too long, been fueled by opinion and luck. This book not only shows that real-time marketing is here to stay, but gives brands the tools and guidance to build out a smart, data-driven approach to the newest marketing trend.
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